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Free Tool

Build clean UTM links in seconds.

Add source, medium, campaign, and custom parameters to any URL. Copy the tracked link or generate a QR code — no login required.

UTM Builder

Build your tracking link.

Fill in the fields below — your UTM URL generates instantly as you type.

UTM Link Builder & QR Generator
   
Google Facebook Instagram LinkedIn Newsletter HubSpot YouTube
CPC Email Social Paid Social Organic Referral
Use underscores instead of spaces — e.g. hubspot_launch_2026
Paid keywords — for search ads
A/B testing — differentiates ad variations
Add any extra tracking params your forms use — e.g. influencer_id, affiliate, ref
Generated URL
Fill in URL, Source, Medium and Campaign to generate your link.
HTML Link

QR Code Ready

Scan to open your tracked URL. Perfect for print ads, event signage, and offline-to-online tracking.

QR Color Background
Recent URLs
Quick Reference

What each parameter actually does.

Every UTM parameter tells analytics something different. Here's exactly what each one tracks.

Required

UTM Source

Where your traffic comes from — the platform or publisher sending visitors to your site. Always required.

google newsletter facebook linkedin
Required

UTM Medium

The marketing channel — the type of activity, not the platform. Helps you compare channels side by side.

cpc email social referral
Required

UTM Campaign

The specific campaign name — groups multiple ads or emails together for reporting. Use underscores, not spaces.

spring_promo app_launch q2_push
Optional

UTM Term

The paid keyword that triggered the ad — used for search campaigns to identify which keyword drove the visit.

hubspot_consultant crm_setup
Optional

UTM Content

Differentiates links within the same ad or email — perfect for A/B testing CTAs, banners, or placements.

hero_cta footer_link banner_v2
Pro Tip

Put It All Together

A complete UTM URL combines all parameters. Use the builder above to generate yours — then copy, paste, and track.

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HubSpot Experts

Track every campaign
inside HubSpot.

Need help connecting UTM tracking to your HubSpot reports and workflows? That is exactly what we do.

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