HubSpot workflows fire all at once by default. Pace spreads enrollments out by count and interval — so your sequences feel intentional, your APIs don't get rate limited, and your workflows stay stable.

Pace is a native HubSpot custom code workflow action. Add it to any workflow, set your batch size and delay, and every record that enrolls gets paced automatically — forever.
Real examples of how Pace transforms workflow timing from overwhelming to controlled. Click each card to see the configuration.
Pace lives inside your HubSpot workflow as a custom code action. Set your batch size and delay once — Pace handles the timing automatically for every enrollment, forever.
Install Pace from the HubSpot Marketplace, then add it as a custom code action in any workflow. Takes about 2 minutes and requires no API setup.
About 2 MinutesChoose how many records to process at once (1–100) and how long to wait between batches (seconds to hours). That's the entire configuration — there's nothing else to set up.
Two Fields. That's It.Every record that enrolls in your workflow automatically gets paced at the timing you set. No ongoing maintenance, no monitoring required — it just works.
Runs Forever AutomaticallyPace runs on proven, scalable technology trusted by millions of applications worldwide. You'll never think about it — and that's exactly the point.
Ultra-fast in-memory data processing ensures your workflow pacing requests are handled with instant queue processing times, no matter the volume.
Instant Queue ProcessingRock-solid reliability and 99.9% uptime backed by AWS's world-class infrastructure and security standards. Scales automatically with your volume.
Enterprise SecurityBuilt on AWS Lambda for automatic scaling and zero maintenance. Handles any volume of pacing requests without configuration or capacity planning.
Infinitely Scalable200 free paces every day. Upgrade as your volume grows. Every plan includes all features — pricing is based purely on your daily pace volume.
Important: If you enroll more records than your daily plan limit, those records will be processed immediately by HubSpot rather than held. Holding records beyond your plan limit would effectively provide unlimited throttling for free — upgrade your plan to keep all records throttled. Review the docs page for full details on plan limits and how throttling works.
Natural pacing improves email open rates by 25–40% and reduces spam complaints.
| Feature | Free | Starter | Professional | Enterprise |
|---|---|---|---|---|
| Daily Paces | 200 | 5,000 | 20,000 | 40,000 |
| Monthly Paces | 6,000 | 150,000 | 600,000 | 1,200,000 |
| Smart Pacing | ||||
| All Object Types | ||||
| Batch Processing | 1–100 | 1–100 | 1–100 | 1–100 |
| Flexible Delays | ||||
| Support | Priority | Dedicated |
Ready to start controlling your workflow timing? Install free from the HubSpot Marketplace. Add Pace to your workflow in under 2 minutes. Set it and forget it.
Install Pace FreeInstall free, add Pace to any workflow, set your batch size and delay. That's it — your workflows run naturally from that moment forward.