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Stop blasting. Start pacing.

HubSpot workflows fire all at once by default. Pace spreads enrollments out by count and interval — so your sequences feel intentional, your APIs don't get rate limited, and your workflows stay stable.

0Workflow Paces
0Free Daily Paces
0minSetup Time
0%Uptime
0Rate Limit Failures
Pace in Action

Set it in your workflow.
Pace does the rest.

Pace is a native HubSpot custom code workflow action. Add it to any workflow, set your batch size and delay, and every record that enrolls gets paced automatically — forever.

Control batch size: 1–100 records at a time
Set delay: seconds, minutes, or hours between batches
Works on every HubSpot object type
Prevents API rate limit failures on integrations
No additional setup — just add it to your workflow
View Docs
PacePace · HubSpot CRM Card
Pace in Action
Click to expand

Why Pace

Every pacing scenario
covered.

Real examples of how Pace transforms workflow timing from overwhelming to controlled. Click each card to see the configuration.

Welcome Series
Authentic Onboarding
50 new subscribers sign up at once. Without Pace, all 50 get your welcome email in the same minute. With Pace, they get it naturally spread over hours.
Click to see config
Pace Configuration
Batch Size5 contacts
Delay30 minutes
50 contacts over~5 hours
Feels personal, not automated. Higher open rates.
Lead Nurturing
Gradual Nurturing
200 leads download a whitepaper. Hitting all 200 with follow-up at once triggers spam filters and overwhelms your sales team.
Click to see config
Pace Configuration
Batch Size20 contacts
Delay2 hours
200 contacts over~20 hours
Spreads over full day. Natural conversation flow.
Event Follow-Up
Post-Event Outreach
300 webinar attendees need a thank-you email. Blasting all 300 simultaneously tanks deliverability and looks automated.
Click to see config
Pace Configuration
Batch Size25 contacts
Delay1 hour
300 contacts over~12 hours
Better response rates, zero spam flags.
API Rate Limiting
Controlled API Calls
1,000 HubSpot API calls or webhook triggers fire at once. Most external APIs have strict rate limits — blasting them all fails silently.
Click to see config
Pace Configuration
Batch Size100 calls
Delay1 minute
1,000 calls over~10 minutes
Zero rate limit failures. Maintains stability.
Deal Notifications
Sales Team Updates
40 deals close in one day. Notifying the sales manager about all 40 at once buries the important ones in a flood of Slack messages.
Click to see config
Pace Configuration
Batch Size5 deals
Delay45 minutes
40 deals over~6 hours
Prevents notification overwhelm. Every deal gets attention.
Feedback Requests
Customer Surveys
150 customers make a purchase. Sending satisfaction surveys to all 150 the same day overwhelms your support team and tanks completion rates.
Click to see config
Pace Configuration
Batch Size12 contacts
Delay3 hours
150 contacts over~38 hours
Higher completion rates. Spread over days.
How It Works

Add it to your workflow. Done.

Pace lives inside your HubSpot workflow as a custom code action. Set your batch size and delay once — Pace handles the timing automatically for every enrollment, forever.

Step 1

Add Pace to Your Workflow

Install Pace from the HubSpot Marketplace, then add it as a custom code action in any workflow. Takes about 2 minutes and requires no API setup.

About 2 Minutes
Step 2

Set Your Batch Size & Delay

Choose how many records to process at once (1–100) and how long to wait between batches (seconds to hours). That's the entire configuration — there's nothing else to set up.

Two Fields. That's It.
Step 3

Pace Controls All Future Enrollments

Every record that enrolls in your workflow automatically gets paced at the timing you set. No ongoing maintenance, no monitoring required — it just works.

Runs Forever Automatically
Built to Last

Enterprise infrastructure. Zero maintenance.

Pace runs on proven, scalable technology trusted by millions of applications worldwide. You'll never think about it — and that's exactly the point.

Redis

Lightning-Fast Caching

Ultra-fast in-memory data processing ensures your workflow pacing requests are handled with instant queue processing times, no matter the volume.

Instant Queue Processing
Amazon Web Services

Global Cloud Infrastructure

Rock-solid reliability and 99.9% uptime backed by AWS's world-class infrastructure and security standards. Scales automatically with your volume.

Enterprise Security
AWS Lambda

Serverless Architecture

Built on AWS Lambda for automatic scaling and zero maintenance. Handles any volume of pacing requests without configuration or capacity planning.

Infinitely Scalable
Simple Pricing

Start Free. Scale as You Grow.

200 free paces every day. Upgrade as your volume grows. Every plan includes all features — pricing is based purely on your daily pace volume.

Important: If you enroll more records than your daily plan limit, those records will be processed immediately by HubSpot rather than held. Holding records beyond your plan limit would effectively provide unlimited throttling for free — upgrade your plan to keep all records throttled. Review the docs page for full details on plan limits and how throttling works.

PacePace Pricing Dashboard
Free Forever
$0/mo
200 paces/day (Record Enrollments)
  • Smart Pacing Controls
  • All HubSpot Object Types
  • Batch Processing (1–100)
  • Flexible Delays
  • Email Support
Start Free
Starter
$29/mo
5,000 paces/day (Record Enrollments)
  • Smart Pacing Controls
  • All HubSpot Object Types
  • Batch Processing (1–100)
  • Flexible Delays
  • Email Support
Get Starter

Need More Than 20,000 Daily Paces (Record Enrollments)?

Enterprise ($199/mo) includes 40,000 daily paces (Record Enrollments)

Get Enterprise

Calculate Your Engagement ROI

Natural pacing improves email open rates by 25–40% and reduces spam complaints.

Free Plan
25–40%
Higher Open Rates
Up to 6,000 paced sends/month
Enterprise ($199)
Zero
Rate Limit Failures
Up to 1,200,000 paced sends/month
Prevents rate limit failures
Protects external integrations
Ensures reliable processing
Maintains workflow stability

Frequently Asked Questions

Pace is a HubSpot app that gives you intelligent control over workflow timing. Instead of processing all records at once, Pace spreads them out naturally over time, preventing rate limits and improving email deliverability.
Pace integrates directly into your HubSpot workflows as a custom code action. When records are processed, Pace controls the timing by queuing them into batches with custom delays between each batch — creating controlled, reliable workflow execution.
Any workflow that processes multiple records benefits — especially those with webhooks, API calls, or custom code actions. This includes welcome series, nurture campaigns, data syncing, and high-volume operations across all HubSpot object types.
Setup takes less than 2 minutes. Add Pace to your workflow as a custom code action, set your batch size (how many at once) and delay time (how long between batches), and you're immediately controlling your workflow timing.
Absolutely. You have complete control over batch size (1–100 records) and delay timing (seconds to hours). Perfect for everything from rapid processing (50 every 10 seconds) to slow controlled pacing (25 every 4 hours).

Compare All Plans

FeatureFreeStarterProfessionalEnterprise
Daily Paces2005,00020,00040,000
Monthly Paces6,000150,000600,0001,200,000
Smart Pacing
All Object Types
Batch Processing1–1001–1001–1001–100
Flexible Delays
SupportEmailEmailPriorityDedicated

Ready to start controlling your workflow timing? Install free from the HubSpot Marketplace. Add Pace to your workflow in under 2 minutes. Set it and forget it.

Install Pace Free
Get Started

HubSpot fires all at once.
Pace makes it intentional.

Install free, add Pace to any workflow, set your batch size and delay. That's it — your workflows run naturally from that moment forward.