Know where every deal started, catch when it regressed, and lock in the original lead source forever. PrevVal writes every change to a native HubSpot property the moment it happens. No workflows, no code, no maintenance.

PrevVal runs as a native HubSpot CRM card — available directly on any contact, company, deal, or ticket record. See all your mappings, run backfills, and manage your account without ever leaving HubSpot.
HubSpot shows you where a record is. PrevVal shows you where it's been. Click each card to see the setup and result.
Add a mapping, choose your mode, and PrevVal handles everything from that moment forward. No workflows, no code, no maintenance. Ever.
Choose which property to track, select one of four tracking modes, and pick where to store the result. That's the entire setup. PrevVal takes it from there, automatically, forever.
Takes About 30 SecondsThe moment a property changes in HubSpot, PrevVal writes the result to your destination property. First touch, last touch, or anything in between. It just works.
Typically Within a MinuteEvery change lands in a real HubSpot property. Filter lists, build reports, trigger workflows, segment by first touch source. It behaves exactly like any other field in your CRM.
Works with All HubSpot ToolsWrites the previous value only when it was not empty. The right default for most properties — every meaningful change captured, no blank noise cluttering your CRM.
Always writes the previous value, even when it was blank. Use when deliberately clearing a field is itself a meaningful event worth recording.
Skips blanks, cleared values, and duplicates of the current value. If a deal is currently $10k and history shows "", $10k, "", $5k — it writes $5,000.
Stores two values simultaneously. First Touch locks in the very first value ever — written once, never overwritten. Last Touch updates on every change.
PrevVal runs quietly in the background on enterprise-grade infrastructure. You will never think about it — and that is exactly the point.
Built on AWS with automatic scaling. Whether your team has 10 property changes a day or 10,000, PrevVal processes every single one without breaking a sweat.
Enterprise InfrastructureOnce a property changes in HubSpot, PrevVal picks it up and writes the previous value within minutes. Backfills process steadily — just kick it off and let it run.
Automatic and Hands-FreePrevVal uses secure OAuth to read and write properties. Previous values are stored directly in your HubSpot portal — we never store your CRM data externally.
GDPR CompliantEvery plan includes automatic change tracking across Contacts, Companies, Deals, Tickets, and Custom Objects. All four tracking modes available on Professional and above.
Free forever — no credit card required. Install from the HubSpot Marketplace, add your first mapping, and PrevVal starts tracking in under 3 minutes.
Sound familiar? These are the exact problems PrevVal was built to solve.
| Feature | Free | Professional | Enterprise |
|---|---|---|---|
| Mappings | 2 | 10 | 25 |
| Tracking Modes | Ignore Blank only | All 4 modes | All 4 modes |
| First & Last Touch | |||
| Backfill | Last 30 days | Last 30, 60 & 90 days | |
| Daily Backfill Runs | 3 / day | 10 / day | |
| Manual Backfill | Unlimited | Unlimited | |
| Event Limit (per 60s) | 50 | 500 | 1,000 |
| Custom Objects | |||
| Support | Priority | Priority |
Ready to start capturing every change? Install free from the HubSpot Marketplace. Add your first mapping in under 3 minutes. Set it and forget it.
Install PrevVal FreeInstall free, add a mapping, and PrevVal starts tracking automatically. No workflows, no code, no maintenance. Just the data you always wished HubSpot kept.